Branding Web Shops
Return to the articles index
Choosing the right branding for your Web shops can make a noticeable difference in the success of your business. Its a question we are asked frequently, what is a suitable brand name for a Web shop?
In our experience there are a few simple rules to consider when deciding on branding Web shops.
KISS
KISS, or Keep It Simple Stupid is not a thinly disguised insult! The premise of KISS is an important consideration in branding Web shops and indeed any aspect of selling online with your own Web shops.
In any market when a potential customer searches on Google or other popular search engines, one of the first things they will see is the web address associated with your Web shop.
A fluffy tiger Web shop with a simple branding such as 'The Fluffy Tiger Shop' is more likely to attract the attention of that potential visitor than an unrelated or abstract branding, such as 'Fluffy Enterprises'!
Keep It Relevant
As a general rule, unless you have a large marketing budget to continually reinforce an abstract brand in any particular market, making your branding obvious and relevant to the products you sell is the best approach.
Taking examples of Web shops using Internet Retailer's service, relevant branding such as Welsh Gifts, Boho Fashion Jewellery, The Amber Lady and Recoil Fightwear all have branding that are relevant and reflects the purposes of these Web shops.
Abstract branding for Web shops can be fun and work well if they remain obvious to the purpose of their Web shop. For example, Seven Balled is related to Pool and relevant for those who play the game, Teed Off is a golfing equipment Web shop and again relevant for those who play golf, and Beans & Leaves is perhaps a little less obvious but is the branding of a Web shop selling coffees and teas.
The most successful abstract branding is to be found on ASOS (As Seen On Screen). Their branding is more abstract than obvious but still relevant to the contents of their shop, backed up by a significant marketing budget to continually re-enforce their branding in the market they operate in.
Finding a Suitable Web Address
With so many Web shops competing in most retail markets on the Internet, it can be difficult to find a suitable web address that reflects your desired Web shop branding, but there are still a surprising number of excellent addresses still available.
Choose a web address that reflects the contents of your Web shops, ideally containing a keyword or phrase that visitors might use to search with to find the products you sell.
With Internet Retailer's easy to use Web shops service, you get a free .co.uk web address with every new Web shop ordered. After finding out what your ideal web address would be, we research the available addresses and provide you with a choice of relevant and simple web addresses to choose from, before buying it on your behalf.