Best Web shops
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What turns a good Web shop into the best Web shops have to offer? What encourages visitors to buy from one Web shop rather than another?
Its a common misconception that to rank your own Web shop amongst the best, you need a huge amount of money to compete. We know from experience that is simply not correct, and the beauty of selling online is that we all compete on a level playing field.
Even though the best Web shops might look very different, sell completely different products and offer varying levels of service, all of the best Web shops all have the same things in common.
Products
The single most important aspect of any Web shop are the products or services you sell. It doesn't matter how competitive your market is, if you are selling products that are good quality, desirable and well priced you will have a far higher conversion rate of turning visitors into customers.
We have seen single product Web shops generate five-figure monthly sales revenues because the product the web site was selling was in high demand.
Of course products are not the complete story to rank your own Web shop along side the best.
Useability
Opinions vary greatly on this but we rank the useability of Web shops as the second most important aspect, and indeed of any web site.
Useability describes how easy it is for a visitor to your Web shop to navigate around your shops pages, find what they are looking for and to proceed through checkout and place an order with you.
Your Web shops navigation should be clear and obvious, easily visible and self-describing about the products each navigation option contains.
Useability also covers how quickly your Web shops load. Research on the behaviour of Internet shoppers tells us that unless your home page appears complete within 5 seconds or less, with clear navigation presented in a format that can be quickly understood, the majority of visitors will leave your Web shop and look elsewhere.
Appearance
Following closely on the heals of useability in importance is the appearance of your Web shop. You will probably know from experience that the best Web shops are all visually engaging, uncluttered, easily readable text with well presented good definition product pictures.
A common mistake web designers make is to overload their Web shops with high impact large graphical features that might look wonderful in isolation, but can prove a distraction from the purpose of the Web shop, which is of course to present products to the shops visitors and to enable them to make a purchase.
Once you have addressed the above fundamental aspects of your Web shop your business will have solid foundations on which to grow your online business along side the best of the rest.
With Internet Retailer's easy to use Web shops you can have your own Web shop designed and created within 7 working days from just £49.95. Every Web shop we host puts useability and appearance at the top of the priority list, along with making sure each shop is Google friendly and easy to use.
We offer added value services such as designing a professional logo for your shop, working with you to give your Web shops a unique and personalised style without detracting from your shops products, as well as inclusive services such as offering advice with search engine marketing, setting up your trade accounts and finding suppliers for the products you want to sell.
Regardless of your budget, you can add your own shop to the list of best Web shops if your products are right for the market you are selling to, your Web shop has clear and obvious navigation and is visually engaging without distracting from the products you want to sell.