Adding Articles to my eCommerce Shops
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The most important content any eCommerce shop has are its products. By selling products that are in demand, regardless of how competitive your market is, you have a better chance of making a success of running your shop.
But is that all there is to being a successful online shop keeper?
Articles
Articles are short and informative pages containing useful information about the products you sell or the market you sell into. By adding informative articles to your eCommerce shop, you are not only helping to increase your shops conversion rates (the number of customers compared to the overall number of visitors to your shop), but you are also increasing the number of visitors that find your shop.
Building Confidence
How can adding informative articles help increase my eCommerce shops conversion rate?
Its all about building confidence in your shop and you as the shop owner. If you take two identical eCommerce shops, one has a series of well written articles and the other does not.
A visitor who reads or sees the articles in the shop that has article listed, is more likely to assume that the owner of the shop knows what they are talking about and has a genuine interest in the products being sold.
As a consequence it gives that visitor more confidence to make a purchase, secure in the knowledge that because the shop owner understands the products and has a good level of knowledge about them, that the shop owner will also take pride in the service and delivery of those products.
Relevant Content
How do informative articles increase the number of visitors to my shop!?
We have to get a bit technical with the answer to this question. Search engines such as Google are the online equivalent to your local shopping high street. Over 80% of all Internet users do a search on Google to find what they are looking for.
Over time you will start to see your well written informative articles also appearing in Google's search results, and more and more visitors will find your shop after finding your articles first.
Not only this, but each article increases the size of your eCommerce shop and the amount of relevant content. Both of these count in a positive way towards your shop when Google comes to rank web sites and decide on what position each one appears in their search results.
A Well Written Article
A well written eCommerce shop article should adhere to the following basic guidelines;
1. Its content must be relevant to the products you sell.
2. It should be easy to read, regular use of paragraphs and be in a conversational style of writing.
3. If your article is about cosmetics, use the word cosmetics in the title of your article and in the body of the text. The most important thing is that your article makes sense and is easy to read, and does not repeat your keyword or phrase too many times.
4. Keep it short and to the point. Generally visitors to your shop have limited attention spans when it comes to a page full of writing. If your article is engaging, informative and easily read in a minute or two it is more likely to have a positive effect on your visitor.
5. If you are talking about specific products in your article, why not add a link to that product in your shop from within your articles text? Again, this helps with both encouraging more orders and with search engine rankings.
With Internet Retailer's easy to use eCommerce shops, each and every article added to a shop is automatically optimised for the search engines, with its own page named using the article title, and optimised meta tags.
Like most search engine marketing techniques, little and often is the best approach. If you can put aside enough time to add one or two articles a week, along with sending our a handful of link swapping requests to other similar themed web sites you should see an improvement over time in the search engine position of your shop, and a steady increase in visitors.